If you want to build a website that works wonders for your online business in New York, it’s crucial that you understand the essentials of an SEO-friendly website. Our best SEO services will help your website for short and long-term SEO success, website traffic, and conversion growth. This will help you create a site that appeals to your targeted audience and enjoys a higher ranking in search results, leading to increased site traffic. Without further ado, then, let’s take a look at 8 such essentials:
Search engine bots can only crawl your website if the code used in its development is clean and well-written. Well-structured code also reduces the time it takes for your site to load.
Nothing Too ‘Flash-Y’
Too many flash elements can make your website slow and unresponsive, thus driving away that valuable organic traffic. Flash is also often devalued or ignored by search engines. So not only does it affect your site performance, it also contributes nothing to your site’s SEO.
Easy To Navigate Link Structure
Professionals in website design in NYC will tell you that the secret to creating an SEO-friendly site involves an easily navigable link structure. A streamlined structure won’t only make it easier for search engines to read and rank your site, but also increase its UI/UX, thereby attracting more organic traffic. No excuse why you should ignore it!
Did you know that your site URL can also help your SEO? It’s true… so long as it’s structured in such a way that search engines (and visitors) know what the page/site is all about by scanning the URL. How can you do this? By making your URL easy to read and remember.
Search engines can be very harsh on websites that feature duplicate content (Google even penalizes such sites by dropping their search rankings!), so make sure your site content is original.
In addition to original content, the use of appropriate images can also help your site SEO. However, you can’t add just any image on your website. The pictures you choose to upload onto the site need to be optimized in such a way that they’re easily identified by search engines. Use small images with excellent resolution and proper image names as well as keywords to make them more SEO-friendly.
Social Media Integration
It shouldn’t come across as a surprise, but promoting your website on social media can help you connect with your target audience in a way you didn’t think was possible. Better yet, it can help the general audience find you easily, thus paving the way for more website hits and a higher ranking on Google.
BONUS: Google Analytics
How do you know if your site’s Long Island SEO campaign is working as it should if you can’t even measure the amount of traffic generated by your website? This is a parameter that’s hard to measure… unless you have Google Analytics to help you out. Setting up Google Analytics on your website will help you find out how much traffic it’s generating based on which you can choose to make improvements to the existing site design and make it more user-friendly.
So, these were the top seven essentials of an SEO-friendly website in New York. Use this handy checklist when building your new website or revamping the existing one.